
24 - The Shock of the New
Matthew Collings closes his six-part series on contemporary art by asking whether modern art can still claim to be original, or whether it just recycles the movements of the last century dressed up in fresh media hype. As the closing episode of "This Is Modern Art," broadcast on Channel 4 in 1999, it picks up threads from the earlier parts on Cubism, Futurism, and Pop Art and asks what happens when artists keep quoting those styles decades later. Collings talks through the machinery that turns an artwork into a headline: gallery openings, celebrity collectors, auction prices that outrun any argument about quality. He is skeptical of the hype without dismissing the art outright, pointing to specific pieces and asking plainly whether their value comes from the work itself or from the story built around it. The episode works as an argument rather than a survey, using Collings's own doubts as the throughline, and it ends without settling the question of whether repetition can still count as invention.