“I Wanna Be Like Mike: The Story of the New NBA” delves into the impact of marketing and media on the world of basketball. The documentary examines the rise of the athlete as a cultural icon and the effects it has had on society, the sport, and the individuals involved.
Through interviews with experts and insiders such as L.A. Lakers General Manager Mitch Kupchak, former UCLA head coach and current ESPN analyst Steve Lavin, and IMG Academies Director Joe Abunassar, the film explores the evolution of the sport from an athletic competition to a lucrative industry.
The film also takes a closer look at the minor league systems and the players who sacrifice their dreams for the chance to play in the NBA. It also follows the story of Ricky Sanchez, a 17-year-old who must decide between college and going straight to the pros, and the consequences of his decision a year later.
