Behind the Swoosh offers a unique and compelling look into the lives of workers in the sweatshops producing products for a major multinational corporation. Award-winning filmmakers Jim Keady and Leslie Kretzu set out to experience firsthand the grueling and often inhumane conditions that workers in Indonesia face every day. Their journey takes them into the heart of the industrial slums, where they attempt to survive on a wage earned by a typical Nike worker. The result is a powerful and eye-opening look at the human cost of cheap, mass-produced goods.
By immersing themselves in the world of the workers, Keady and Kretzu bring to light the often hidden and exploitative practices that take place within the global supply chain of major corporations. The film provides a stark contrast to the shiny, aspirational image that these corporations present to the world, exposing the human toll of the quest for profits and the systemic issues that allow these conditions to persist.
Through compelling storytelling and expert insights, Behind the Swoosh shines a light on the urgent need for meaningful change in the way that multinational corporations treat their workers. It is a must-see film for anyone who wants to understand the human impact of their purchasing choices and the global forces shaping our world.