Nearly two decades after the reactor explosion, the Chernobyl exclusion zone has developed something unexpected: a tourism industry. The film follows the guides, hoteliers, and aid workers who now make their living inside the contaminated zone, starting with Rimma, a tour guide who jokes that the InterInform Hotel in Pripyat is "the Chernobyl Hilton" and never travels without a Geiger counter. Tour prices have quadrupled as demand grows, and the region logs around 2,000 aid visits a year alongside the curious tourists. A guesthouse owner explains bluntly why he came: to earn money, and he tells his doctor he isn't afraid, adding that he thinks a little radiation is good for you. Workers like Rimma manage the risk with a rotation, two weeks inside the zone followed by two weeks recovering in the countryside. The film sits with the discomfort openly, showing people who find the idea of profiting from the world's worst nuclear accident jarring, and others simply getting on with it.