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Farmers Markets: Love at First Bite
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Farmers Markets: Love at First Bite

27 MIN · EN · STATUS: [ STREAMING ]
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Farmers' markets promise fresh produce and a chance to meet the people who grow it, and this film follows that promise to the Davis Farmers' Market in California, described here as one of the most successful markets in the country. Vendors sell direct to shoppers who ask questions about how the food was grown, a level of contact the film treats as a food-safety issue as much as a social one: knowing the farmer, it argues, means knowing what is on your plate. The camera lingers on the weekly ritual of the market itself, stalls, produce, neighbors greeting neighbors, as evidence for its larger claim that farmers' markets keep money circulating locally, let growers collect full retail prices instead of wholesale, and give small farms a shot at staying in business. The film frames all of this as a quieter alternative to the industrial food chain, one built on repeat visits and familiar faces rather than anonymous supply lines. Its case rests less on data than on the market floor itself, filmed as a place people choose to return to.