Midwest Furfest 2010 provides the setting for this look at furry fandom, the community built around anthropomorphic animal characters, fursuits, and original art. The film sits down with a range of attendees to hear how they describe their own subculture, moving between the convention floor, where costumes and artwork are on display, and quieter interviews about what membership actually means to them. Several speakers talk about finding a sense of belonging inside the fandom that they say they struggled to find elsewhere, and about the stigma and misunderstanding they encounter from outsiders who reduce the community to a punchline or a rumor. The film treats the creative side, fursuit-making, illustration, character design, as seriously as the social side, letting participants explain the appeal in their own terms rather than filtering it through outside judgment. Shot at one of the largest furry gatherings in the country, it works as a plain-spoken record of who shows up to these conventions and why, told mostly through the people themselves rather than narration.