Scott Noble's film traces how behavioral science became a tool of social control, from Pavlov's conditioning experiments and Edward Bernays' work in propaganda and public relations to corporate management theory and mass advertising. Archival footage and expert interviews trace a line from early twentieth-century eugenics and industrial psychology through the Cold War's mind-control research into modern workplace and consumer culture. The film argues that elites have long treated populations as resources to be managed and manipulated, examining figures like B.F. Skinner alongside the institutions, foundations, and corporations that funded behavioral research and applied its findings to schools, factories, and media. It draws connections between historical episodes of social engineering and present-day techniques of persuasion, framing them as continuous rather than separate developments. Interviews with historians and critics of power provide analysis alongside the archival material, building toward a warning about unchecked authority operating without transparency or accountability. It is a dense, argument-driven film that moves quickly through a century of case studies rather than lingering on any single one.