In the early 90s, a young entrepreneur named Steve Crandall set out to challenge the corporate dominance of the BMX industry. Armed with nothing but a backpack and a few t-shirts, Crandall founded Fat Bald Men (FBM), a company that would come to represent the DIY spirit of the BMX community.
This film documents the journey of FBM through the ups and downs of its 15-year history, as told by Crandall and other members of the BMX community, including close friends and influential icons like Dave Mirra and Mat Hoffman.
From its humble beginnings as a T-shirt company to its rise as one of the most well-respected BMX brands, “I Love My Bicycle” offers a unique perspective on the challenges and triumphs of starting and running a business in the world of extreme sports.
