Faisal Lutchmedial travels to Bangladesh, his mother's homeland, for the first time, spending three months tracing family roots while questioning the logic of Western ethical-consumer activism. Family connections get him inside some of the country's poorest garment factories, where he talks directly with the workers about their pay, hours, and living conditions. Barbara Briggs of the National Labor Committee and Amirul Haque Amin of the National Garment Workers Federation appear on camera laying out the labor-rights case, while the factory workers themselves describe what they actually want from foreign buyers and boycotts. Lutchmedial's ailing mother travels with him, her frail health and attachment to Bangladesh running alongside the political material as he tries to reconcile his Canadian life with her homeland. The film keeps returning to one unresolved question: does refusing to buy sweatshop goods actually help the people making them, or just remove their income? Lutchmedial films himself changing his mind more than once, rather than arriving at a clean answer.