The fragrance industry is undergoing a massive transformation, with the center of attention shifting from the traditional markets of London, Paris, and New York to new, emerging economies. The fastest-growing market of all is Brazil, where citizens are enamored with everything fragranced. In this captivating documentary, we delve into the world of perfumes to understand how tastes and preferences in scents are changing across the globe.
As perfumers peer into bathroom cabinets to monitor minute shifts in taste, we witness their tireless efforts to stay ahead of the curve. The film follows an American scent guru as he tries to get up the noses of Latin adolescents to understand what defines the smell of the next generation. Meanwhile, an ancient English perfume house is remaking Oriental fragrances that once amused Queen Victoria, as the tastes of modern Britain have moved on.
In the Gulf States, however, the hot and heavy scents are still popular, and the film follows their journey as they try to make it big in Bahrain. With captivating visuals and in-depth analysis, this documentary provides a glimpse into the dynamic world of perfumes and the future of fragrance.