Stue Larkin calls himself the last traveling salesman in America, and the film rides along as he crosses the country peddling a tanning lotion he makes and markets under one name: The Bronzer. He works small towns and big cities alike, knocking on doors and working diners and parking lots, treating each sale as a piece of a bigger argument about what selling used to mean before it went digital. Larkin talks through his pitch, his failures, and his read on the towns he passes through, framing himself less as a huckster than as a holdout for a vanishing trade. The film stays close to him rather than cutting away to experts or historians, letting his own patter and the reactions of strangers on porches and sidewalks carry the story. It is a portrait of one man's stubborn business model and the country he sees through a windshield while running it.