Luke 'Ming' Flanagan builds a political career out of failure, running for office repeatedly through the 1990s and drawing barely two percent of the vote, then turning the losses into a persona: shaved head, a beard styled after Ming the Merciless, campaign posters stamped with cannabis leaves. The film follows him from those early runs to 2001, when he mails over two hundred cannabis cigarettes to members of the Oireachtas as a piece of legalization advocacy that makes national headlines without changing a single law. It tracks his brushes with the law over cannabis possession alongside the campaigning, treating the convictions and the politics as the same project rather than separate stories. Back in his hometown of Castlerea, he tops the poll for Roscommon County Council in 2004, beating sitting councilors John Murray and Danny Burke, then repeats it in 2009 with almost seventeen percent of first-preference votes. Assembled from archival news footage and campaign material, the film watches a candidate written off as a novelty act win anyway.