Eddie Lama runs a leather workshop in Brooklyn and by his own account barely notices animals until a stray, injured kitten ends up in his care. That single relationship reroutes his life: he becomes a fixture of New York animal rights activism, most visibly by rigging a van with video screens playing slaughterhouse and fur-farm footage and parking it on city streets to confront pedestrians directly. The film follows Lama's shift from indifference to full-time advocacy, using his own account of the kitten and interviews with him to trace how the change happened and what it cost him. It stays close to one man's conversion rather than building a broad case against the fur or meat industries, letting his humor and directness carry the argument. The footage he shows the public, and the film shows us in turn, is graphic by design, meant to do the persuading that words alone could not.