Bulgaria once had a living industry built on bears: cubs taken from their mothers, their teeth pulled, ropes threaded through their noses, and their bodies beaten and starved until they would sway on command for tourists and coins. The film traces that trade through interviews with the handlers who ran it, families who inherited the practice from grandfathers and great-grandfathers without questioning where it came from, alongside activists who worked to end it. One bear owner anchors the film, describing how the animals became his livelihood and walking through the moment he understood the cruelty behind it, a realization that led him to retire his bears rather than keep performing them. Archival and present-day footage of the training and the dancing itself is hard to sit through, and the film does not soften it. It closes on the outcome: dancing bears are now banned in Bulgaria, and many of the animals once used this way have been rescued and moved into sanctuary care, closing out a trade that ran in some families for generations.