In the run-up to the Iraq War, television networks embedded reporters with combat units and largely repeated the Bush administration's case for invasion without challenging it. Former network journalist Danny Schechter tracks that failure by "self-embedding" himself in his own living room, logging nightly news coverage day after day and posting his findings to Mediachannel.org, which he calls the world's largest online media issues network. The film draws on that record along with footage shot inside Iraq and inside American newsrooms, comparing US broadcasts against international coverage of the same events to show what got left out: dissenting voices, contrary evidence, and skepticism about weapons of mass destruction claims. Schechter interviews journalists who covered the war firsthand about the pressure to stay close to military sources rather than dig into the story, and follows the media's coverage through February 2004, past the invasion and into the occupation. The book he published alongside the film, Embedded: Weapons of Mass Deception, collects the columns this project grew out of. The case built here is that television did not get deceived so much as it decided not to look.