Jay Wilde grew up on his family's cattle farm in Derbyshire, expecting to spend his life raising animals for slaughter the way his father did. The film follows the year he decides he can no longer send his cows to be killed, working with his partner Katja to convert the farm to a vegan organic model that grows crops instead of livestock. Cameras stay close on the herd, on Jay's hands as he moves among animals he has named and known for years, and on the paperwork and financial strain of overturning a farming system built over generations. The turning point is practical as much as moral: the 73 cattle still on the farm have to go somewhere, and Jay arranges for them to live out their lives at an animal sanctuary rather than at market. There is little narration; the film lets Jay's own conflicted account of duty, grief, and relief carry the story, closing with the cows arriving at their new home.