Amazon's low prices look like a deal for shoppers, but this DW investigation argues the real target is competitors. A former Amazon manager describes internal strategies aimed less at customer savings than at squeezing retailers and manufacturers until they cannot compete. The film lays out how Amazon's pricing rules prevent suppliers from selling the same goods for less elsewhere, online or in physical stores, a practice insiders say distorts markets and can push retail prices upward rather than down. Interviews with former employees, retailers, and industry analysts trace how this pressure ripples through supply chains, squeezing smaller sellers who depend on the platform for visibility while having little leverage to negotiate terms. The documentary moves between corporate offices, warehouses, and conversations with people who watched the company's tactics from the inside, building a picture of a marketplace where the appearance of consumer-friendly competition masks a system built to concentrate control. It closes with the open question of who ultimately absorbs the cost of Amazon's dominance.