Filmmaker Darryl Roberts sets out to understand why American culture prizes a narrow, often unattainable standard of physical beauty, and the trail leads through modeling agencies, cosmetic surgery clinics, and teenage bedrooms. He follows Gerren Taylor, a young model whose career takes off before she is old enough to drive, alongside interviews with industry insiders, psychologists, and ordinary Americans talking frankly about how they see their own bodies. The film moves from fashion shoots and beauty pageants to conversations about eating disorders and the pressure marketing and magazine covers put on girls especially, without pretending the answers are simple. Roberts turns the camera on himself too, questioning his own assumptions about attractiveness as the project goes on. Rather than a single expert verdict, the film assembles a range of voices, from a plastic surgeon defending his work to a teenager describing what a magazine cover made her believe about her own face, and lets the contradictions sit uncomfortably next to each other.