Directors Albert and Allen Hughes turn their camera on the men who call themselves the game's elite, pimps working streets from Los Angeles to Chicago to New York. The film is built almost entirely from interviews: men with names like Rosebudd, Bishop Don Magic Juan, and Fillmore Slim explain how they got recruited, how they dress to be recognized on sight, and how they justify what they do as a business with its own code. They talk about their cars, their stables, and their rivalries with the same matter-of-fact tone, while former sex workers describe the other side of that arrangement. Archival photographs and clips from blaxploitation films sit alongside the present-day footage, tracing how pop culture helped build the persona these men perform. The Hughes Brothers let their subjects talk at length without much narration steering the story, so the pimps' own contradictions, the bravado, the self-mythology, the flashes of menace, do most of the work.