A loose group of American artists who never went to art school builds a movement out of skateboarding, graffiti, punk rock, and hip-hop, then watches galleries and fashion houses come calling. The film centers on Aaron Rose's Alleged Gallery on New York's Lower East Side, the scrappy storefront that became a hub for artists like Barry McGee, Margaret Kilgallen, Shepard Fairey, Mike Mills, and Harmony Korine. Interviews with the artists themselves, shot in studios and skate parks and on city streets, trace how sign-painting skills, street graffiti, and zine culture turned into gallery shows, magazine spreads, and eventually work for brands and film. The film doesn't smooth over the tension in that trajectory: several subjects talk openly about staying loyal to a DIY ethic while their work gets absorbed into the commercial art world and mainstream design. Archival footage of early exhibitions and skate videos sits alongside present-day interviews, letting the artists narrate their own rise rather than having a critic explain it for them.