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Behind the Swoosh
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Behind the Swoosh

EN · STATUS: [ STREAMING ]
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Jim Keady and Leslie Kretzu spend a month in Tangerang, Indonesia, trying to live on the roughly $1.25 a day that a typical Nike factory worker earns. Keady, a former Saint John's University soccer coach who lost his job after refusing to promote Nike's campus sponsorship deal, brings a personal grudge into the project, but the film stays focused on what the wage actually buys: a room in the industrial slums packed around the factories, rice and instant noodles stretched across days, and medical care skipped because there is no money for it. Cameras follow the pair into workers' homes and along the walk to the plant gates, recording interviews with employees about overtime, injuries, and pay that never quite covers rent and food in the same month. The contrast the film keeps returning to is simple: Nike's advertising promises transformation and achievement, while the people sewing the shoes are calculating whether they can afford dinner. It ends with Keady and Kretzu confronting Nike representatives directly, wage sheets and receipts in hand.