
Bloomberg Game Changers: Steve Jobs
Steve Jobs built Apple twice: once from a garage with Steve Wozniak, and again after being pushed out of the company he founded, returning in the late 1990s to remake it around the iMac, the iPod, and eventually the iPhone. This film assembles interviews with people who worked alongside him, including Wozniak and journalist turned venture capitalist Michael Moritz, who trace his path from the first Macintosh through his exile, his stint running Pixar, and the iPod's reshaping of the music industry. The interviews focus on how Jobs actually operated: his product instincts, his demands on engineers and designers, and the perfectionism that produced both breakthroughs and burned-out colleagues. Colleagues describe a leader who could talk a team into work they thought was impossible while making that same team miserable in the process. No single narrator smooths the contradictions; the film lets people who loved working for him and people who couldn't stand him sit in the same account, building a portrait of Apple's transformation through the man who kept forcing it to happen.