The Philadelphia Flyers arrive in the NHL in 1967 as an expansion team with no history and no respect, and this film traces how they built both through fists as much as skill. Interviews with players including Bobby Clarke and enforcer Dave Schultz, along with coach Fred Shero, lay out the deliberate strategy behind the team's reputation: intimidate opponents into losing their composure before the whistle even drops. Archival game footage shows the fights that gave the roster its nickname and the goals that came alongside them, culminating in back-to-back Stanley Cup championships in 1974 and 1975. The film treats the violence as inseparable from the winning, following how a city starved for a champion embraced a team other fans loved to hate. Beyond the brawls, it covers the roster building, the front-office decisions, and the pressure of sustaining a title once the target is on your back. It closes with the Bullies' era ending and the mark it left on how the sport is played and officiated.