Six young people who built massive followings on YouTube in its early years are the subjects here, each one a self-made "weblebrity" turning a webcam and a bedroom into a career before anyone had a name for that job. The film follows them as they navigate the strange mechanics of internet fame: filming intimate video diaries for strangers, fielding comments and fan mail, and figuring out what happens when an audience of millions starts to feel like it owns a piece of your life. Interviews and behind-the-scenes footage track how each one built an audience, what the attention costs them personally, and how differently they each handle it. Made in 2011, when YouTube fame was still a new and unstable thing to be, the film works as a time capsule of the platform's first wave of homegrown celebrities, before multi-channel networks and algorithms took over the business of going viral.