Six young YouTube creators built audiences in the site's earliest years, and this film, made in 2007 by director Ester Brym, treats them as a new kind of celebrity worth studying while the phenomenon was still forming. One subject is a makeup artist who started filming tutorials in her bedroom and built a following from scratch; another is a gamer whose channel has already reached millions of viewers. Interviews and behind-the-scenes footage follow how each person plans videos, keeps a schedule, and manages an audience that expects constant new material. The film also sits with the strain that comes with it, showing subjects talking through the pressure of staying visible and the toll that produces. Billed as the first documentary made about YouTubers, it catches its subjects before the influencer industry had a name for itself, when a bedroom camera and a following were still a novelty rather than a career path with rules.