Ricardo Semler took over his father's Brazilian company, Semco, at twenty and inherited a workforce that was fearful, overworked, and unhappy. He tore up the standard org chart, and the film shows what that looks like in practice: employees resting in hammocks during the workday, setting their own hours, and voting on decisions that would normally sit with management. Semler talks through the philosophy from his estate, describing a business run on trust and openness rather than surveillance and control, and the film treats him as the case study for whether soft values actually pay. They do, on paper: Semco's revenue has grown by more than 200 million dollars under this model. His book on the subject, Maverick, has been translated into more than 35 languages and turned him into a fixture on the TED and Harvard Business School circuit. The film stays close to Semler's own account of himself, more portrait than investigation, and lets his results argue the case for him.