In China's cities, a rapid shift in beauty standards is driving a boom in cosmetic surgery aimed at making faces and bodies look more Western. Fashion photographer Zheng Chen explains the change bluntly: communist-era China prized natural looks, but now "other things are considered beautiful." Nineteen-year-old model Ai Xiao Qi describes the physical requirement behind her success on camera, a "strong profile" achieved through surgery on features once considered distinctly Chinese. Some young women go further, undergoing leg-lengthening procedures that involve breaking bones to gain height closer to Western averages. Tour guide Qi Lixia recounts a botched nose job that left her disfigured, and the doctors' attempts to reassure her afterward, yet she says she's willing to have more surgery because looking a certain way helps her career. The film moves between interviews with patients, a photographer, and footage of clinics to trace how a new ideal of beauty, and the pressure to buy it, has taken hold among young Chinese women.