Coachella began in 1999 as a single-weekend gamble in the California desert and grew into one of the biggest music festivals in the world. This film pulls from the festival's own archive, much of it never released before, to trace that growth through performance footage, backstage material, and interviews with the promoters, artists, and fans who built it. Sets from acts spanning two decades appear alongside stories of the festival's near-collapse after its first year and the slow work of rebuilding trust with bands and audiences. The film also tracks how Coachella changed the festival business itself, from production design to the way lineups get booked, and how it became a cultural fixture well beyond the music press. Rather than a highlight reel, it follows a chronological arc from a risky start-up event to an institution, letting the people who ran it and played it explain what almost broke it and what finally made it work.