By the age of twenty, the average westerner has been hit with roughly one million commercial messages, and evolutionary psychologist Geoffrey Miller argues that saturation has left an entire culture, in his words, "collectively psychotic." The film builds its case from evolutionary theory: humans still run on two ancient drives, survival and mating, and now that survival is largely guaranteed, that leftover mental energy pours into status and sex appeal instead. Consumer capitalism, Miller and other researchers argue, has learned to read those impulses and sell directly to them, so buying things becomes a stand-in for the social ranking our brains evolved to chase. The film traces the fallout on two fronts: a psychological one, visible in rising addiction, depression, and what one interviewee calls squandering "this golden age on silly anxieties," and an environmental one, framed as the far larger threat since a consumption-driven economy is, by its design, eating the resources it depends on. Interviews carry the argument throughout, with no reenactments or narration beyond the talking heads.