In 2015 the World Health Organization classified processed meats as carcinogenic, and this film traces what happened next inside the industry that had the most to lose. Directors Guillaume Coudray and Sandrine Rigaud follow the paper trail left by meat and food conglomerates as they push back against that finding, using internal documents, lobbying records, and interviews with scientists and former industry insiders to show how public health warnings get diluted before they reach consumers. The film walks through decades of chemical additives, particularly nitrites in cured meats, and how manufacturers and their lobbyists have worked to keep regulators and the public in the dark about known risks. Interviews with researchers who study the additives sit alongside footage of industry PR campaigns designed to reassure shoppers. The picture that emerges is one of coordinated influence over policy decisions at the expense of public health, built case by case from named products, named agencies, and a paper trail that stretches back further than most consumers realize.