David Bowie spent five decades reinventing himself in public, and this film traces that reinvention through his own words alongside interviews with his wife Iman, and musicians Moby, Iggy Pop, and Trent Reznor. Archival footage and film clips move from the early boundary-pushing years through the Ziggy Stardust and Thin White Duke personas, tracking how each character let Bowie test new sounds, new sexuality, and new ideas about gender in front of an audience that kept following him. Contemporaries describe what it was like to work alongside someone who treated identity as a medium rather than a fixed thing, and the film gives real space to how that openness shaped LGBTQ+ visibility in music long before it was commercially safe to do so. It also steps outside the studio into his acting, filmmaking, and design work, using those detours to argue that the reinvention was never a marketing strategy but a working method. One recurring line from Bowie himself frames the whole film: nothing has changed, and everything has changed.