Why do some cultures cherish dogs and eat pigs while others reverse the taboo? This DW documentary, part of a five-part series called The Great Meat Debate, uses that contradiction to examine why humans eat meat at all. At the Goldschmaus abattoir, animal welfare officer Gerald Otto walks through the killing process and defends it as humane, showing the machinery and procedures in detail. Psychologist Melanie Joy names the three beliefs she says prop up meat-eating everywhere: that it is natural, necessary, and normal. Cultural historian Ilja Steffelbauer traces meat consumption from prehistoric hunting scarcity to modern abundance, arguing that today's appetite for meat is historically unprecedented. Nutritionist Niko Rittenau breaks down what nutrients meat actually provides and whether plant foods can replace them, while also addressing why meat tastes so good to us. The film closes by testing the claim that eating meat is simply normal, comparing how different societies define that word. Interviews and abattoir footage carry the argument rather than narration alone.