Kirby Ferguson's essay film argues that creativity is not invention from nothing but copying, transforming, and combining what already exists. He walks through Led Zeppelin songs built on uncredited blues records, Star Wars scenes lifted shot for shot from Kurosawa films and old Flash Gordon serials, and the iterative design history behind Apple's computers and the Xerox interface they borrowed. Animated diagrams and side-by-side clips do most of the arguing, laying original and "copy" footage next to each other so the borrowing is visible rather than asserted. The film also traces how copyright law and patent fights, including the Samsung-Apple lawsuits, have hardened a myth of the lone original genius that the historical record does not support. This 2023 edition updates Ferguson's earlier internet series into a single feature, adding material on remix culture in the age of algorithmic recommendation and AI. The conclusion is not a debunking of creativity but a redefinition of it: every new thing is copy, transform, and combine, repeated.