Typeface design rarely gets a camera pointed at it, but this short follows Jonathan Hoefler and Tobias Frere-Jones, the two designers behind fonts that show up on the Wall Street Journal's masthead, Barack Obama's 2012 campaign materials, and countless other places most people never think to look. Interviews and studio footage walk through how a typeface actually gets built, letter by letter, kerning pair by kerning pair, and why a shape most viewers register only unconsciously can take years to finish. The film traces the two men's partnership, their individual paths into type design, and the fussy, almost obsessive standards that separate a font people notice from one they don't. It stays close to the workbench rather than zooming out into design theory, showing sketches, proofs, and the back-and-forth arguments over details as small as a serif's curve. The result is a compact portrait of a craft that shapes how the world reads without asking for credit.