Google's search engine indexes billions of web pages and decides, through its PageRank algorithm, which ones you see first. This Dutch documentary examines how that algorithm works and how it has changed over time, drawing on interviews with experts and people who have worked inside the industry it shapes. It turns to the money behind the free service: targeted advertising built on user data, and what Google collects and does with the search histories, clicks, and personal information of the people who rely on it daily. The film also weighs Google's position as the dominant gatekeeper of online information, raising questions about what that concentration of control means for competition, for smaller alternatives, and for who gets to decide what counts as relevant on the internet. Rather than settling the argument, it lays out the tension plainly: a company that built genuinely useful tools for finding information while accumulating an unmatched amount of leverage over how that information reaches anyone at all.