Rubber for tires drives deforestation across Asia's plantation belts, and this DW report tracks what the industry is doing about it as new European Parliament supply chain rules, approved in April 2024, force manufacturers to prove their natural rubber does not come from cleared forest land. Reporters follow the tangled chain from smallholder farmers through layers of middlemen to companies like Continental and Michelin, showing why that chain has stayed opaque for decades. Pirelli's partnership with certified sustainable growers in Thailand gets screen time, as does Michelin's testing of longer-lasting tire compounds designed to cut overall rubber demand. The most unusual thread follows Continental's work with a German research institute on Russian dandelion as a rubber substitute that could be farmed inside Europe. Retreading and recycling old tires come up as a lower-tech fix to keep rubber out of landfills. Interviews with industry figures and researchers sit alongside plantation and factory footage, and the film keeps returning to one blunt question: real reform or greenwashing dressed up for new regulators.