In Kiel, a fight over the future of the Holstein stadium pits soccer patron Gerhard Lütje, founder of the CITTI trading company, against critics who say his plan to modernize the ground while building a car-friendly business center around it ignores environmental concerns. Mayor Ulf Kämpfer has to navigate the dispute without alienating the money behind it. The film travels to Hamburg to meet 85-year-old billionaire Klaus-Michael Kühne at his hotel on the Alster, where he explains why he funds a soccer club, a university, an opera house, and a concert hall while paying no tax in Germany, since his official residence is Switzerland. Lidl founder Dieter Schwarz's donation of an entire education campus to Heilbronn raises the same question from another angle. A member of the Taxmenow initiative, a group of roughly fifty millionaires demanding higher taxes on wealth like their own, argues that private generosity is no substitute for public funding decided by everyone. The film weighs both sides through the people actually cutting the checks.