Marc Fennell examines the design tricks retailers use to steer shoppers into spending more than they planned. The film walks through the psychology behind store layouts, from the deliberately winding paths inside Ikea, which the film says gets customers to buy 60 percent more than intended, to the placement of mirrors, scents, and checkout lines designed to slow you down and keep you browsing. Fennell talks to retail designers and psychologists about why malls rarely have clocks or windows, why escalators are positioned to force a walk past extra storefronts, and why background music tempo can change how fast people shop. The film treats the mall as an engineered environment rather than a neutral space, breaking down specific tactics rather than offering vague warnings about consumerism. It is a practical, consumer-focused look at retail psychology, aimed at making viewers more conscious of the choices being made for them before they reach the register.