Robin Powell, a financial journalist, sets out to test a simple claim: that paying more for investment advice does not mean getting more back. He presents and produces this full-length cut of a documentary originally serialized in ten weekly installments on SensibleInvesting.TV, interviewing figures on both sides of the active-versus-passive debate. Vanguard founder John Bogle makes the case for low-cost index investing, while MoneyWeek editor Merryn Somerset Webb, author Charles Ellis, and financial writer Larry Swedroe weigh in on where stock-picking still earns its fees. Nobel laureates Eugene Fama and William Sharpe appear to explain the academic research behind market efficiency and the mathematics of returns. The film also covers smart beta, a hybrid approach between full active management and passive index funds that had been gaining traction among advisers. Powell frames the industry's marketing and financial media coverage as sources with their own incentives, and builds the case that ordinary investors are paying for services that rarely beat a cheaper alternative.