Kitzbühel, the Alpine ski resort long favored by European aristocracy, has spent the last two decades courting a new clientele: wealthy Russians who buy chalets, ski in fur, and spend freely in the town's boutiques and hotels. The film follows local business owners, real estate agents, and hospitality workers who describe how dependent the town's economy has become on Russian money, from luxury property sales to restaurant bookings. Interviews capture the unease spreading through Kitzbühel as Western sanctions over Russia's actions in Ukraine threaten to cut off the flow of ruble fortunes that reshaped the town's economy. Some residents defend the relationships built over years with Russian guests, while others worry about what happens if the elite stop coming. The camera moves between ski slopes, shop windows, and property listings priced far beyond what ordinary Austrians could afford, showing a small alpine community caught between profit and geopolitics, its fortunes tied to decisions made far away in Moscow, Brussels, and Washington.