The election of America's first black president triggers a fresh wave of recruitment for the Ku Klux Klan, and this film goes inside that resurgence to test the group's own claim that it has moderated. Reporters and cameras sit in on Klan gatherings and interviews with members who insist the organization today is about heritage and community rather than hatred, while the film sets that framing against the Klan's history of lynching, cross burnings, and decades of terror against black Americans. Rank-and-file members and local leaders explain their grievances and their recruitment pitch in their own words, giving the film its most uncomfortable footage: ordinary-sounding people rationalizing an organization built on racial supremacy. The film keeps returning to one question underneath the interviews, whether a group founded on racist violence can ever really be softened, or whether the new language is simply better public relations for the same core belief.