Joseph Kony leads the Lord's Resistance Army, a militia responsible for abducting children in Uganda and turning them into soldiers, and this film from Invisible Children argues that most Americans have never heard his name. Filmmaker Jason Russell narrates, retracing his own history with the group since the early 2000s and explaining the campaign's specific goal: making Kony recognizable enough, by the end of 2012, that the US government keeps military advisers deployed to help regional forces track him down. Interviews with former child soldiers and Ugandan activists sit alongside footage of Russell's own son, whom he uses to explain the war in blunt, simplified terms. The film leans on posters, bracelets, and a social-media push as its actual mechanism, treating public attention itself as leverage against a war criminal the International Criminal Court had already indicted. It says less about Kony's decades-long history than about the campaign built around him, and it became one of the most-shared videos ever posted, which is itself part of the story.