Naomi Klein narrates this adaptation of her own book, tracing how corporations shifted from making products to selling images, and what happened when people started fighting back against the image instead of the product. Footage moves from Nike sweatshops in Indonesia to Niketown protests in London, from the branded takeover of public schools and city streets to the guerrilla tactics of culture jammers who deface billboards and hijack ad campaigns. Klein lays out the economics behind the shift: as companies like Nike and Gap outsourced manufacturing and poured the savings into marketing and celebrity endorsements, the brand itself became the product, and the factory workers making the actual goods became invisible. The film gives space to labor organizers, marketers, and activists staging anti-corporate street theater, building toward the anti-globalization demonstrations of the late 1990s. It treats branding as a political system with real winners and losers, not just an advertising strategy, and follows the resistance movement it provoked from graffiti to global protest.