Peter Jones, star of Dragons' Den and a self-made multimillionaire himself, sits down with two entrepreneurs he considers peers to find out what actually made them rich. Richard Reed co-founded Innocent, the smoothie company with a turnover of 165 million pounds, and Michelle Mone built the lingerie brand Ultimo from nothing into a multimillion-pound business. Jones takes both back to their childhoods, presses them on their personalities and working habits, and asks the people around them what they are like as bosses. He is after a pattern: whether success like theirs comes from a repeatable set of traits and decisions or from circumstances that cannot be copied. The tone stays close to a business interview rather than a profile piece, with Jones using his own experience running companies to push past rehearsed answers. Reed and Mone come across as genuinely different types, one collaborative, one combative, and the film lets that contrast stand rather than forcing them into a single formula for getting rich.