Joseph Pulitzer, a Hungarian immigrant who built the New York World into a voice for working-class readers, and William Randolph Hearst, the wealthy heir who bought the New York Journal to chase him, spend the 1890s trying to destroy each other in print. The film traces how their rivalry produced the tools of modern tabloid journalism: giant headlines, comic strips, crusading investigations, and stories stretched or invented outright to sell papers. Both men fight over the same readers, the same scoops, and eventually the same story, the Spanish-American War, where their competing coverage helped push the United States toward a conflict neither had authority to start. Historians and media scholars walk through the circulation wars, the poaching of star writers and cartoonists between the two papers, and the coining of the phrase yellow journalism to describe what their competition had produced. The film treats the feud as the origin point for a style of news that still shapes how papers chase attention today.