Elvis Presley died in 1977, but his image still generates revenue, draws impersonators, and pulls fans to the places he lived. This film centers on his former part-time home in Chino Canyon, Palm Springs, California, where he spent his last seven years and which now runs public tours despite having no endorsement from Elvis Presley Enterprises, the company that controls his name and likeness. Walking through those rooms, the film traces two overlapping stories: the commercial machine still selling merchandise, music reissues, and memorabilia decades after his death, and the personal devotion of fans who describe what he meant to them in interviews shot at the house. It also touches on his family life, including his relationship with daughter Lisa Marie Presley, to balance the commodity against the man. The throughline is a simple observation: physical absence has not slowed anything down, whether it is EPE's licensing business or the collectors and impersonators working the edges of his legacy. The Palm Springs house is presented as an unofficial, more intimate alternative to the Graceland version of Elvis tourism.