Fifty years after two college dropouts started a company in a garage, this DW film traces how Apple grew from a counterculture project into one of the most powerful corporations on earth. It follows Steve Jobs through his early partnership with Steve Wozniak, his obsessive perfectionism, his ousting from the company he founded, and his return to rebuild it around the iPhone. Designer Hartmut Esslinger describes creating Apple's 'Snow White' design language, typographer Erik Spiekermann discusses the typefaces he built for the company, and Daniel Kottke, Jobs's former flatmate and one of Apple's first employees, describes the inner workings of the original team. Andy Cunningham, who says Jobs fired her five times, offers a blunter view of his management style. Interviews and archival footage move between Apple's origin myth and its present as a trillion-dollar company, asking whether a tool built to liberate individuals from centralized computing has become another system of control over how people work, communicate, and live.