Four women who dress in Lolita fashion, the Japanese-born style built on Victorian and Rococo silhouettes, petticoats, and elaborate wigs, talk about why they wear it and what it costs them socially. The film follows them getting ready, meeting up in full outfits, and facing stares and questions from strangers, then sits them down to talk about what drew them to the look in the first place. Their answers range from simple enjoyment of dressing up to using the style as armor against anxiety about their bodies and how they are seen day to day. Family reactions come up too, along with the friction between wanting to be looked at and wanting to be understood rather than gawked at. The film treats the subculture as a real community with its own rules and etiquette rather than a costume, and lets the four women's differing reasons for wearing it stand next to each other without forcing them into one tidy explanation of what Lolita fashion means.