Daniel Susskind, Mercers' School Memorial Professor of Business at Gresham College, argues that the old confidence that machines could never be creative no longer holds. He traces the question back to Ada Lovelace's objection that computers only do what they are programmed to do, through the 1956 Dartmouth Conference, early experiments like computer-generated love letters and the EMI Bach music program, and Kasparov's loss to Deep Blue. The turning point he returns to is AlphaGo's Move 37, a move no human player would have made, which he treats as evidence that machines can generate genuinely novel ideas rather than just recombine old ones. Susskind reframes the real question as originality versus creativity, then applies it to ChatGPT, Claude, Gemini, AlphaFold, and recent mathematical discoveries. He closes on what this means for work, psychology, the creative industries, and who owns ideas once AI systems help produce them. A companion Q&A session is referenced separately.