Germany calls itself the birthplace of the automobile, and filmmaker Jan Tenhaven sets out to explain why the car still functions there as something close to a family member. He talks to journalist Ulf Poschardt, who argues sports cars belong to high culture, and to mobility expert Katja Diehl, who pushes back on car ownership as status fetish. BMW designer Adrian van Hooydonk walks through why front grilles are built to look aggressive, and VDA president Hildegard Müller makes the industry's case for the car as the backbone of the German economy. The film gets manufacturers to open up about the design and marketing tricks used to make vehicles feel desirable, and it crosses the country to show showrooms, factories, and enthusiasts alongside critics who see the same machines as an environmental and social problem. Shot like a road movie, it moves between glossy car culture and the argument against it without settling the question, leaving the German love affair with the automobile intact but examined.